Herfert Software
A modern home for chiropractic practice-management software trusted since 1980: a refreshed logo, a faster site, and every old page carried across.
- Client
- Herfert Software
- Location
- Eastpointe, Michigan
- What we built
- Marketing website · logo refresh · WordPress migration
- Stack
- Astro · Vercel · Resend
- Live site
- herfertsoftware.com (opens in a new tab)
At a glance
Herfert Software has made practice-management software for chiropractors since 1980. Its customers stay for decades, but its website and logo looked older than the company.
To be clear about our part: we did not build the software. We refreshed the logo, built the marketing website, and moved it off an aging WordPress install without disturbing anything existing customers rely on: their support links, the pages Google had indexed, and the email that runs through the domain.
- 1980 in business since the heritage the site had to carry
- 4 → 1 logo colors one copper, same mark
- 106 redirect rules old WordPress and HTML addresses
- 81 customer reviews from five sources, filterable by theme
Source: herfertsoftware.com, its redirect rules and the logo files, September 2026.
Before and after
The home page before we started, and today. Drag the line, or focus it and use the arrow keys.
Before: the company’s WordPress site, captured from its original server before the move. After: the new home page, September 2026.
A refinement, not a rebrand
The stacked mark is what Herfert’s customers know, so its structure, proportions and horizontal lockup stayed. Everything around it changed.
- Four colors became oneRed, orange, green and blue blurred together at small sizes. A single warm copper holds up in a browser tab and ties the logo to every accent on the site.
- One type familyThe italic script “software” gave way to the same clean sans as “HERFERT”, lighter and more widely spaced.
- Sharper geometryCrisper edges and even gaps, so the mark keeps its shape from a phone header to print.
- No white boxA transparent background, so the logo sits cleanly on the navy hero and the warm footer.
A site that sells the way Herfert does
The site leans on the company’s real strengths: built by a chiropractor, around since 1980, and a person answers the phone. Navy and the new copper carry the brand, and the call to action is the same everywhere: book a demo. The features page walks through the product with a sticky index, and the testimonials page gathers 81 reviews, filterable by what customers praise.
The site is also a toolbox for practices already on the software. The old page of quick links for remote support, cloud login, clearinghouses and payer lists became an organized resources page, and the site still serves the update files the installed software downloads, at the addresses it already asks for.
Off WordPress, with every address kept
The old site had layers: WordPress pages and posts, members-area logins, dated update
notes, even static .html pages from an earlier site. Today 106
redirect rules send each old address to its closest match, often straight to
the right section: the old SOAP notes page lands on the SOAP notes section of Features.
Before the switch from Bluehost on April 28, 2026, we recorded a Search Console baseline and carried the domain’s mail and verification records across, so email kept flowing through the cutover. The new site describes the company, its software, its FAQ and its reviews in structured data.
A demo form that keeps every lead
For a software company, a demo request is the point of the website. Most forms simply send an email, and if the email service fails, the inquiry is gone without anyone knowing. Herfert’s forms save first.
- SaveThe message and the finished email are stored first, before anything is sent.
- SendThen the email goes out. If it fails, the stored copy is retried, and the visitor is still told the truth: their message is safe.
- Mark as sentThe record is marked sent or failed, and a daily health check reports anything stuck.
For engineersStore, send, mark
The form posts to a Vercel function: record the submission and the built email with our forms monitor, send through Resend, then mark the record. Neither the record nor the mark can throw, and each has its own timeout: three seconds for the store, a second and a half for the mark, since an unmarked record is simply treated as unsent.
The check that the email key is present runs after the store, on purpose: a missing key is exactly the outage this exists for. The visitor only sees the “please call us” fallback when nothing anywhere holds a copy of their message.
The result
Herfert Software now looks like the company its customers describe: established, straightforward and easy to reach. The logo is recognizably theirs, only sharper, the old addresses all lead somewhere useful, and every demo request is kept, whatever happens to email.
Keep what people already recognize, move the rest forward, and make sure no inquiry slips through.