Westside Chiropractic
A dated five-page practice site rebuilt as a 39-page, evidence-led home for a Grand Rapids chiropractic team, with online booking, a Spanish home page and a real referral path for doctors.
- Client
- Westside Chiropractic
- Location
- Grand Rapids, Michigan
- What we built
- Website, brand and booking
- Stack
- Astro, Vercel, Jane booking
Where it started
Westside Chiropractic is an evidence-based practice in northwest Grand Rapids: three chiropractors and a massage therapist who work alongside patients’ other doctors. The practice was stronger than its website.
The old site ran on WordPress with a page builder: five pages, a three-link menu, and a home page that opened on a full-width YouTube embed. Dr. Rebecca Deyo wanted a site as credible as the practice: current details, an evidence-based feel other clinicians would respect, online booking and texting up front, and a far better path for the physicians and therapists who refer patients in. Her own words, the For Providers copy and the clinic’s story film were worth keeping. They needed a home that did them justice.
- 5 → 39 pages from the original five
- 10 condition pages each with its own sources
- 81 cited sources numbered and linked
- 132 Google reviews all five stars
Sources: the original site, via the Internet Archive; the new site as built, September 2026; the practice’s Google reviews as of August 2026.
Before and after
The home page before we started, and today. Drag the line, or focus it and use the arrow keys.
Before: the original WordPress site at westsidechirogr.com, as the Internet Archive saved it in March 2025 (see the archived page (opens in a new tab)). After: the new home page, September 2026.
For patients: what is wrong, and what helps
Most people arrive with a problem, not a treatment in mind. So the new site has ten condition pages, from neck and back pain and sciatica to prenatal and pediatric care. Each follows the same honest shape: what the condition usually is, what good care looks like according to published guidelines, what happens at a first visit, what patients with that problem said, and when to skip the chiropractor and get urgent help.
The claims are sourced: 81 numbered references across the ten pages, each linked to the study or guideline, so a patient or a skeptical physician can read the evidence rather than take the practice’s word for it.
For patients: an easy first visit, and 132 reasons to make it
The practice books through Jane. The old site sent everyone to the scheduler’s front door; the new booking page sends a patient straight to the provider or visit type they want. Texting is the practice’s own first channel, so “Text us” sits beside “Book online” on every page. A new patients page walks through the first visit, and an insurance page shows the in-network plans.
The proof was already there: 132 Google reviews, all five stars, 106 of them written out. The old site showed five. The new one puts all of them to work: a reviews hub to browse by provider or by problem, 13 dedicated review pages, and on every condition page, what patients with that problem said.
For referring clinicians: a page that earns the referral
Every other page asks a patient to book. This one asks a physician, therapist or orthopedic office to put their name on a referral, so it is written differently: denser, led by facts, with no “book an appointment” button below the menu.
It keeps the practice’s own line from the old site, that most healthcare providers actually want to refer to chiropractors and the barrier is knowing when and where, then answers it plainly: you keep the patient; we take the musculoskeletal episode and send you notes after the first visit and at discharge. A secure referral form and fax sit one click away, and a care network page lists the 23 clinics the practice refers out to, by specialty.
The result
A five-page site became a 39-page one, and every added page has a job: helping a patient understand their problem, book the right visit and trust the team, or helping a clinician send a patient with confidence.
The look builds on the practice’s existing colors, made warmer and more confident: a deep forest green, a harvest gold and soft creams, set in Fraunces and Open Sans. The W monogram was redrawn as clean vector artwork, and the photos come from the practice’s own office shoot. On a phone, every page leads with two buttons a thumb can reach, and care in Spanish, one of the services on the practice’s Google profile, has its own Spanish home page. The site is live at its preview address and moves onto westsidechirogr.com at launch, with every old link still working.
For engineersRedirects, verified links and checks on every build
- Every old address still works. Four of the five original pages kept their exact paths. The fifth, /contact-2/, redirects permanently to /contact/.
- Booking links checked by hand. Each provider and visit-type link was opened on the live Jane scheduler and matched to the name it shows.
- A contact form that sends. Messages arrive as email through Resend, with spam protection and rate limiting. Referring offices get their own form, with a note that patient details go by the secure routes.
- Checked on every build. 22 automated checks run on each build: internal and outbound links, duplicate ids, ARIA, color contrast, image dimensions, structured data and more.
- A care network with no wrong numbers. Every clinic number was verified, and a build check keeps out eleven known wrong ones, like a fax line listed around the web as a clinic’s phone.
- Kept out of search until launch. The preview address tells search engines not to index it, so it never competes with the real domain.
For patients
Ten condition pages that explain what good care looks like and cite the research, a booking page that goes straight to the right provider, and a text line on every page.
For referring clinicians
A page written for them, with the four-step co-management process, a secure referral route, and the practice’s own care network of 23 clinics.
For the practice
A brand that finally matches the care, all 132 reviews put to work across the site, and every old address still leading somewhere.